When you are looking to buy expired domain names with traffic, make sure you look for the age of the domain. Domains that are aged 3 years or older have more trust and authority with Google and Bing than a domain that has just been purchased.
You also want to look for backlink diversity. In other words, you want to look for backlinks that come from various IP addresses. If you see that a domain name has a lot of backlinks pointing to it but only have a few unique IP addresses, this is indicative of spam and you might want to rethink purchasing this domain name. So, you want to make sure to compare the total number of links to the number of referring domains, and their unique IP addresses. If you see a domain has hundreds of backlinks from hundreds of different sites, this is a good sign that this domain has some good quality backlinks.
Another thing to look for when you buy expired domain traffic is to try to find a domain that has some .edu or.gov links pointing to it. These educational and governmental backlinks add real value to any domain. That’s why people are doing their best to find these domains.
You can find these types of domains using PR PowerShot if you spend a little time looking for them. This software will help you find them in a jiffy. There are thousands of domains that are expiring every hour, with good links from universities and official websites.
This will give your websites or blogs a bit of a boost to your SERP ranking, and you shouldn’t forget that. At the same time, verify that theses links come from the right places and not just spam comments. Verify the referred pages of those links and see if they’re coming from the content, or all of them are just comments.
These are the tools mentioned in the video: