Not many Internet marketers consider using Bing Ads as a means of getting in front of their target audience, as they themselves may not use the Bing search engine. When you are using search engine traffic or any traffic for that matter, conversion tracking is extremely important.
Jonos is using a tracking software called ClickMagick but this tool has a monthly expense. For beginners, I suggest that you keep your operating costs as low as possible until your business begins to grow.
There is tracking software that will give you the data that you need for a one-time payment. It is called Ad Trackz Gold. You Can Get Ad Trackz Gold Here.
There is a WordPress plugin version of this software which I highly suggest that you get since it only cost a one-time payment of $30. There is also a script that you can purchase which is self-hosted on your website, and there is also a monthly subscription available.
Bing ads for beginners can be a bit intimidating but should not be ignored. Ignoring the Bing search engine can be a big mistake and not advertising yourself on it might result in you leaving a lot of money on the table.
To get the Bing Ad coupon mentioned in the video, you will have to sign up for an account. It is free to join. You can sign up right here. This is the Fiverr gig that you will order to get a $100 Bing ad coupon.
If you haven’t created a website yet for your business, you can learn how to do so here. Direct linking to an affiliate offer is sometimes frowned upon when using ppc search engines and ad networks. So it is always good to have a website that you own. This also helps build your credibility online.
Another thing that Jonos did not mention in the video is that when you are choosing who you want to see your ad, make sure you tick the radio button for search results only. You DO NOT want search traffic from publisher websites because this traffic is just rubbish.
The people who you want to see your ad are the people who are actively searching for what you have to offer. This will give you better results.
If you want to make the same style of landing pages that Jonos is showing you here in the video, You can learn all about how to setup your squeeze page or landing pages here.
The two main things that are going to drive leads and sales into your business is being able to choose the right keywords and using an effective tracking tool to track those money words.
Bing Ads For Beginners Picking The Right Keywords
When advertising on Bing, you’re going to be running Bing Search Campaigns. These are similar to AdWords Search Campaigns, in the sense that you’re going to be bidding on keywords that will trigger the display of your Bing ad.
As you might’ve guessed, the keywords that you select will have a massive impact on your ability to create campaigns that will generate a positive ROI. It is important that you focus your campaigns around keywords that represent ‘commercial intent.’
Commercial intent keywords are keywords that will make you money. When online consumers type in certain search phrases, these keywords indicate that they are ready to buy.
These keywords are more expensive than other ‘types’ of keywords, because there is more competition among the ad group who want to bid on those keywords.
This is because these keywords provide better conversion rates, as the people using those keywords are ready to buy. While it’s true that you can select cheaper keywords that reach people while they’re in the ‘research’ phase, doing so will require that your website and sales funnel are highly optimized for conversions.
In any case, Bing provides you with a tool that you can use to discover the keywords that you should be targeting in your ad text. To gain access, click on, ‘Tools’ and then select, ‘Research Keywords.’
Here you need to provide an initial keyword or phrase that is related to what you are offering.
Let’s say I’m a yoga coach.
I’m going to use ‘purchase yoga videos’ a good base keyword that represents commercial intent.
If you want to, you can select some ‘Advanced targeting options,’ that will help return some data of greater relevance to the search engine. What you pick here will depend on your ad campaign and what conversion tracking tells you what is working.
There’s also the option of finding keywords by entering in a, ‘website URL.’
This method does not always return the best results. You might instead want to use the ‘find keywords related to a word or phrase’ option instead.
When using the ‘find keywords related to a word or phrase’ feature to find keywords related to ‘purchase yoga videos,’ I’m presented with a list of keywords that look like they’d generate a great ROI.
When you’re targeting keywords with commercial intent, high performing keywords don’t necessarily have high monthly search volumes.
Keep in mind that even if you aren’t targeting keywords with commercial intent, targeting specific keywords that are highly relevant can still bring in great returns.
But keep in mind that although these keywords may generate a lot of impressions or clicks, they may not necessarily mean that the consumer is ready to buy.
The importance of selecting the right keywords, and not just keywords that will get you in front of as many people as possible is very important, especially when you are running a PPC ad campaign.
Remember Bing ads for beginners that specificity and high commercial intent keywords really do help when picking keywords for your search campaigns.
Bing has recently come up with another great tool that you can use to further analyze your keywords. It is called the Bing ads intelligence tool.
It is free within your Bing ads account. The Bing Ads Intelligence tool is a research tool that allows you to build and expand on your keyword list, gather research on keywords, and help generate potential traffic for those keywords through an Excel interface.
It is an extremely powerful tool that allows you to peer into how keywords perform in Canada, United States France, UK, India and Germany.
What most marketers use this tool for and you should too is to see what other keywords other marketers are bidding on. If other marketers are bidding on certain keywords within your niche, it is likely that these keywords are making them money. So have a look at this intelligence tool
Bing Ads For Beginners Managing Your Campaigns Over Time
If you’re new to Bing ads, you’ll need to take some steps to manage your online ad campaigns so that they continually provide a great ROI. One step you’ll want to focus on is adding ‘negative keywords’ to your campaign.
Negative keywords can streamline your campaigns, making them cheaper to run while increasing campaign ROI, at the same time. When you select negative keywords, you’re ensuring that certain keywords won’t trigger the display of your ads.
If you know your industry well, you might be able to come up with some negative keyword ideas off the top of your head. However, in most instances, you’ll need to run an ad campaign for a while and then analyze the results.
In doing so, you’ll likely discover some keywords that are generating a lot of clicks, but have yet to produce any meaningful returns. These are the keywords you’ll want to focus on, when building your list of negative keywords.
Split testing is something else you’ll want to do, when managing your campaigns over time to determine which words ad text offers a higher quality score. By having multiple versions of a given ad, you can quickly come up with an ad variation that is going to bring you the best returns.
Because you can never be sure that you have the best possible version of an ad, it’s always a good idea to split test multiple variations of an ad, while you have a proven PPC ad running in the background.
Doing it this way will mean that you don’t lose money while you’re running your tests. This is why tracking your ads in Bing is so important. I hope this Bing ad tutorial was helpful to you. If you have used Bing ads in the past or are currently using them, please don’t hesitate to comment below and share your experience with the rest of us.