Now that you have a product to promote. You are probably asking yourself, how do I add a product to ClickBank? As you can see in the video, it is not that difficult.
You will need a website, a sales page, a thank you page, and maybe a bonus page to upload your product to ClickBank. Here is a WordPress plugin. It will help you to create all of the other pages that you will need to sell your product on ClickBank.
More On How Do I Add A Product To ClickBank
Now, you have uploaded your product to ClickBank. What else? You need to think about creating an upsell.
This is where you make the most of your money, on the back-end. What is an upsell product?
Upselling is a sales technique where a seller induces the customer to purchase more expensive items.
This could be upgrades or other add-ons in an attempt to make a more profitable sale. This is an ethical practice employed by most businesses to maximize profit.
You can include these tips when creating your upsell product.
Tip #1 Make the upsell relevant to the customer’s original purchase.
If you’ve ever bought a computer at Best Buy the salesperson may have asked you, “Do you want a warranty with that?” A warranty goes hand-in-hand with any electronics. Their upsell is relevant to your original purchase.
Hostgator does the same thing with their hosting. They throw in a lot of upsell pitches, but they are all generally related. Such as, extended hosting, domain security, additional domain endings, etc.
Relevance is the key to successful upselling. A customer becomes a customer by buying one product. Make sure that you either augment or improve that product with your upsell.
But keep this in mind. Make sure that the main product can stand on its own without the customer having to purchase the upsells.
Here are some examples of some good upsells
- You sell a iPhones. Sell an iPhone charger
- You sell software. Sell premium support.
- You sell a vacuum. Sell extra attachments
Tip #2 Make your customers sell themselves.
A good example of this is Internet Usage. Here’s how they do it.
Built-in limitations are a brilliant upsell for Internet providers whose process includes storage or bandwidth. If a user wants more data or more storage, they have to pay for it.
By using this approach, you aren’t making a huge or obvious effort to upsell them. The customers themselves realize the need and make the prudent decision to buy the upsell.
Tip #3 Make your upsell discounted as you add a product to ClickBank.
Customers can smell an upsell. They are going to think about the upsell from one main perspective. How much does it cost? If your upsell is too expensive, they won’t bite. If, however, it’s a discounted upsell, they will be more interested.
Here’s a rule of thumb: The upsell should be half the cost of the original purchase (or less). The customer is trying to rationalize the price. They’ll think, “Well, I’m already buying this, which costs $100. I might as well buy this, too. What’s another $50 anyway?”
If you want to create a higher priced upsell, be sure to break it down into a payment plan.
For example only $29/month for six months, this creates the illusion of a lower price. Higher priced upsells work great for membership websites and done-for-you services.
Tip #4 Make the upsell after the original purchase.
One mistake I’ve noticed with some vendors is the way that they crush you with upsells before you have even completed your purchase. For some customers, this is a pure, salesy turnoff.
The number one reason that customers abandon shopping carts is because of added or increased prices. Upselling your customers before they have the chance to checkout is risky.
As a simple alternative, I suggest upselling customers after they have made the purchase. To make it even easier, don’t require customers to input their payment information again in order to complete their second transaction.
Tip #5 Sell something that solves a problem.
Here’s the interesting thing about most purchases. Even though they are intended to solve a problem, they also introduce additional problems.
- You buy a burger. You want something salty and crispy. You want fries.
- You buy a knife. It gets dull. You need a sharpener.
- You buy software. You need to learn it. You buy training.
- You buy sunglasses. They get fingerprints on them. You need a cloth to clean them.
Think carefully about the product you sell, and try to understand the new challenges or problems that it introduces. Then, upsell the customer on the solution to that new problem.
If nothing comes to mind, you can always introduce similar items. For example, Amazon offers customers a whole series of upsells and cross-sells.
- “Frequently Bought Together”
- “Customers Who Bought This Item Also Bought”
- “Sponsored Products Related to This Item”
- “Compare to Similar Items”
- “Special Offers and Product Promotions”
You can always sell something. I suggest selecting a benefit-focused product that solves a real problem.
Tip #6 Eliminate Consumer Risk.
Any successful selling process involves guarantees. With an upsell, this is more important than ever. Customers are naturally on guard when they sense an upsell.
If you can gain their trust through a bend-over-backwards guarantee, then your upsell will have a higher chance of success.
Conclusion
The great thing about upsells is not higher profit margins. Through an upsell, you also retain the customer longer.
If you want to learn more on how to add your product to the ClickBank marketplace, you can become a ClickBank University student. You can read my ClickBank University review right here.
Customers who buy more, stay longer. Not only do you earn more profits from superior sales, but you also retain customer loyalty.
As long as you are adding value with your superior product and strategic upsells, you are going to have some very happy customers.