Learning how to write great advertising copy for your website is an important part to master when trying to market your products online.
You should make sure that you educate your readers to the extent that they want to buy something from you or join your list.
Writing better ad copy than you normally would can help tremendously when you’re trying to get sales and develop yourself as an expert. If you need some instant help, here’s 6 tips to writing better ad copy.
Copyblogger
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Not bland corporate crap created to fill up a company webpage. Valuable information that attracts attention, drives traffic, and builds your business. Here you will have access to training material that will teach you how to write copy that sells! And it is all for FREE.
Proofread
Proofreading your work can help a lot with your success at writing good copy. Most people tend to write good articles with the best content, but they don’t really know how to write grammatically correct. Proofread out loud.
Proofreading out loud is often thought of as weird and useless. You can actually capture up to 70% more of your mistakes when you proofread your articles out loud.
Explain how it can help them
People just want to find something that will help them, and when you’re writing ad copy, you need to make sure that you tell them how this service or product is going to *benefit* them.When you explain everything in a concise and powerful manner, they will respond better to what you’re trying to offer.
Storytelling copy
Everyone loves a good story.
We like hearing about people — especially interesting people. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.
And the moral of the story, coincidentally, is that your product was the catalyst to overcoming those odds.
You might find this storytelling technique in an email series, a landing page, or a short video. Whatever the format, you’ll get four basic traits in the story:
Opening: Introduce the pain. Show how the character of the story had a normal life, then how that life was shattered by a change of events.
Conflict: How is the life of the main character threatened if he or she does not respond to the problem? What does her journey look like as she tackles this challenge?
Dialogue: People are drawn to conversations in a story. It’s human interest at its root: two people talking to each other. We are also drawn to dialogue because it’s easy to read. “Our eyes flow over dialogue like butter on the hood of a hot car,” says novelist Chuck Wendig.
Solution: Finally, your product is introduced as the cure for your character’s problem. You increase the credibility of your product by sharing specific results (347% increase in conversion, for example).
Your story doesn’t have to be dramatic. It just has to be interesting to your target audience. And this is where good research comes in. … This type of copy is often used with weight loss and health & beauty products.
Conversational Ad Copy
John Caples calls conversational copy “You and Me.”
In this style of copy, you write as if there is a conversation between two people: the copywriter and the prospect.
The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation. It’s a straightforward approach that tries to identify with the reader:
I know how you feel. I felt the same way. That all changed when I found x, y and z.
Keep in mind that you don’t have to be a polished copywriter to create effective conversational copy. Often the sheer passion for what you’re trying to promote breathes off the page.
In fact, you can record a conversation about the product, transcribe that conversation, and use it as a rough draft. This type of ad copy is often done with make money online products.
Read Sales Pages
When you read other convincing sales pages of other products, try looking at the way the copy was written. Pay attention to the detail as to how they deliver what the product is offering.
These 6 tips to writing better copy are extremely effective. Each one can be done and followed, and following them in your writing can make you a better writer than you thought.
Here are a few good examples of how to write great advertising copy.
This is a good example of solo ad copy if you are offering a limited time offer.
Subject: Final Attempt
Alright, I’ll keep this short and sweet.
1. I sent you this before.
2. You haven’t watched it.
3. You should, it’s URGENT
-> Watch this in the next 15 minutes
==> [Your Affiliate LINK]
I need to know if you want the access or I should give it to
someone else right away.
Seriously!.. You should be watching this already
==> [Your Affiliate LINK]
The links will go down in the next 6 hours.
You’ve been warned
[Your NAME]
This is a good example of solo ad copy using negative emotions to get someone to pay attention to your offer.
Subject: Worst email ever…
So I haven’t told anyone, but about a week ago I literally
got the worst email I’ve ever received.
The email was from Google, they were having a problem
with one of my landing pages and almost “banned” me.
That’s when I said no more. Now I don’t need Google to
get traffic, just this:
==> [Your Affiliate LINK]
And the best part? It doesn’t cost a dime!!
Screw Google LOL
==> [Your Affiliate LINK]
Enjoy your new free traffic source!
[Your NAME]
This type of email is a good example of using opportunity and hype.
Subject: I am going to pay YOU!
[FIRSTNAME], We are now in business together..
VERY IMPORTANT! WATCH! >> [Your Affiliate LINK]
I will bet you money you will QUIT your job tomorrow.
I will bet you big cash that you will drop all your clients.
Why?
Because I have chosen you to work with me on a project.
To get started, go here >> [Your Affiliate LINK]
Talk to you soon,
[Your NAME]