This product is best for those who don’t want to sell anything or bother building an email list. With pay-per-call affiliate marketing, all you have to do is just send traffic to the offer. You don’t even have to speak to anyone to get the sale.
Learning how to do Pay Per Call marketing is one of the best ways to make money with affiliate marketing. Considering that two-thirds of Americans own a smartphone, it’s only logical for savvy marketers to take advantage of these technological advances.
Pay Per Call fits in perfectly with the Internet advertising landscape—research shows that “by 2018, mobile search will drive 73 billion inbound phone calls to businesses.” Furthermore, “70% of mobile searchers call a business directly from search results.”
Chances are, these trends will continue as consumers continue to move their lives into the digital realm and come to completely depend on their smartphones.
What is Pay Per Call marketing?
Let’s start with a brief history. There are numerous old-school forms of Pay Per Call, such as simple paper advertisements urging consumers to call the number listed and purchase a product or service.
But the method with which you might be most familiar is late-night infomercials, which are designed to get you to call the number on the screen and try out what they’re selling.
One of the major benefits of Pay Per Call affiliate marketing is that it’s easy for companies to track their return on investment (ROI). In the case of infomercials, marketers assign numbers to each infomercial and can track which consumers are calling which number. This makes it simple to determine how much bang you’re getting for your buck.
So what exactly is Pay Per Call?
Pay Per Call is a marketing strategy in which merchants pay advertisers and publishers to generate qualified leads who, thanks to the advertising campaign, are induced to make inbound calls to the merchants either to purchase or inquire about a product or service. The publisher/affiliate who participates in Pay Per Call affiliate marketing earns a commission for every sale the merchant closes.
There you have it.
How Does Pay Per Call Work?
Say a solar panel installation company called Company X wants to generate leads via Pay Per Call. Company X will place an order with an advertising agency to receive a specified number of calls from prospects interested in going solar.
The advertising agency then creates the content and has its affiliate/publisher set up an advertising campaign with forms and tracking phone numbers targeting the right websites and various channels either online or offline to generate leads that will be directed to Company X.
Now, say I want to install a solar panel in my home, and I come across company X’s Pay Per Call advertisements. I fill out a form, and the advertising company will have an agent call and text me to gauge how serious I am.
The Pay Per Call platform they are using will further qualify, route and track my interactions with Company X’s campaign. Assuming I meet Company X’s qualifications for determining that I am a high-quality lead, such as by talking to the agent for at least 2 minutes, I will be directed to Company X’s sales team, and they will take the process of selling me on solar from there. If they close the sale, the affiliate marketing company that published the advertising material will receive a commission.
In sum, with Pay Per Call the merchant is buying phone calls from qualified leads that have a good chance of turning into a sale.
Though as we’ve discussed, infomercials are easy to track for ROI, it can be very difficult for merchants to ensure their advertising dollars are being spent effectively online with many of the various social media options out there. But Pay Per Call campaigns eliminate this problem by providing marketers with all the tracking information they need.
This is one of the best Pay Per Call features. As with infomercials, when doing Pay Per Call online, advertisers select tracking phone numbers to apply to their ad campaigns, allowing them to track each call to the particular pay per call campaign and to the marketer that helped generate the call. Now the merchant will have a qualified call from a hot prospect, and if they close the sale, you, the publisher, will get a commission.